/* Launch Factory — launch.phildoublet.com
   Editorial authority, tuned younger. Serif headlines, generous whitespace,
   DMC green accents. */
:root {
  --navy: #1b2b3c;
  --navy-deep: #101c28;
  --green: #5e982c;
  --green-dark: #4a7a22;
  --green-soft: #eef5e7;
  --ink: #2e3842;
  --muted: #5d6b78;
  --line: #e3e8ec;
  --bg: #ffffff;
  --bg-soft: #f7faf5;
  --serif: "Source Serif 4", Georgia, "Times New Roman", serif;
  --sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --max: 1120px;
  --narrow: 780px;
  --radius: 14px;
  --shadow: 0 12px 40px rgba(27, 43, 60, 0.09);
}
* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--sans);
  color: var(--ink);
  background: var(--bg);
  font-size: 17px;
  line-height: 1.7;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; height: auto; display: block; }
a { color: var(--green-dark); }
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 28px; }
.narrow { max-width: var(--narrow); }

/* ---------- header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(255,255,255,.97);
  border-bottom: 1px solid var(--line);
}
.header-inner { display: flex; align-items: center; justify-content: space-between; height: 76px; }
.brand { display: flex; align-items: center; text-decoration: none; flex-shrink: 0; }
.brand img { height: 42px; width: auto; }
.brand-divider { width: 1px; height: 28px; background: var(--line); margin: 0 16px; }
.brand-name {
  font-size: 14px; font-weight: 800; letter-spacing: 1.8px; text-transform: uppercase;
  color: var(--navy); white-space: nowrap;
}

/* ---------- buttons ---------- */
.btn {
  display: inline-block; text-decoration: none; font-weight: 700; font-size: 16px;
  padding: 14px 32px; border-radius: 8px; border: 2px solid transparent;
  transition: background .15s, transform .12s, box-shadow .12s;
  white-space: nowrap;
}
.btn:hover { transform: translateY(-1px); }
.btn-primary { background: var(--green); color: #fff; box-shadow: 0 6px 20px rgba(94,152,44,.25); }
.btn-primary:hover { background: var(--green-dark); color: #fff; }
.btn-outline { border-color: var(--green); color: var(--green-dark); background: #fff; }
.btn-outline:hover { background: var(--green-soft); }
.btn-ghost-light { border-color: rgba(255,255,255,.4); color: #fff; background: transparent; }
.btn-ghost-light:hover { border-color: #fff; background: rgba(255,255,255,.08); }
.btn-lg { padding: 17px 40px; font-size: 17px; }
.btn-sm { padding: 11px 24px; font-size: 14.5px; }

/* ---------- hero ---------- */
.hero {
  padding: 120px 0 100px; text-align: center;
  background: linear-gradient(180deg, #f1f6eb 0%, #ffffff 80%);
}
.kicker {
  font-size: 13px; font-weight: 800; letter-spacing: 2.8px; text-transform: uppercase;
  color: var(--green-dark); margin-bottom: 26px;
}
.kicker.light { color: #9dc46a; }
.hero h1 {
  font-family: var(--serif); font-weight: 600; color: var(--navy);
  font-size: clamp(44px, 6vw, 72px); line-height: 1.06; letter-spacing: -1.2px;
  max-width: 15em; margin: 0 auto 26px;
}
.hero .sub {
  font-size: 20px; color: var(--muted); max-width: 37em; margin: 0 auto 44px; line-height: 1.65;
}
.hero-ctas { display: flex; gap: 16px; justify-content: center; align-items: center; flex-wrap: wrap; }

/* ---------- proof bar ---------- */
.proof-bar { background: var(--navy); }
.proof-inner {
  display: grid; grid-template-columns: repeat(3, 1fr);
  padding-top: 30px; padding-bottom: 30px; gap: 24px;
}
.proof-item { text-align: center; padding: 6px 12px; }
.proof-item + .proof-item { border-left: 1px solid rgba(255,255,255,.12); }
.proof-item strong { display: block; font-size: 17px; font-weight: 800; color: #fff; margin-bottom: 4px; }
.proof-item span { font-size: 14px; color: #9db0bf; }

/* ---------- sections ---------- */
.section { padding: 100px 0; }
.section-soft { background: var(--bg-soft); }
.section-navy { background: var(--navy); color: #dfe7ee; }
.section-navy h2.light { color: #fff; }
.section-navy p { color: #b9c6d2; }
.eyebrow {
  font-size: 13px; font-weight: 800; letter-spacing: 2.4px; text-transform: uppercase;
  color: var(--green-dark); margin-bottom: 20px;
}
.eyebrow.light { color: #9dc46a; }
h2 {
  font-family: var(--serif); font-weight: 600; color: var(--navy);
  font-size: clamp(30px, 4vw, 42px); line-height: 1.2; letter-spacing: -0.4px; margin-bottom: 20px;
}
.standfirst { font-size: 19px; color: var(--muted); max-width: 44em; line-height: 1.7; }
.rule { width: 60px; height: 4px; background: var(--green); margin: 28px 0 0; border-radius: 2px; }

/* ---------- audience ---------- */
.audience { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; margin-top: 52px; }
.aud-card {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius);
  padding: 38px 34px; transition: box-shadow .2s, transform .2s;
}
.aud-card:hover { box-shadow: var(--shadow); transform: translateY(-2px); }
.aud-card h3 { font-family: var(--serif); font-size: 22px; color: var(--navy); margin-bottom: 10px; }
.aud-card p { font-size: 16px; color: var(--muted); margin: 0; line-height: 1.65; }

/* ---------- kit ---------- */
.kit-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; margin-top: 52px; }
.kit-card {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius);
  padding: 42px 38px; transition: box-shadow .2s, transform .2s;
}
.kit-card:hover { box-shadow: var(--shadow); transform: translateY(-2px); }
.kit-num {
  font-size: 13px; font-weight: 800; letter-spacing: 2.4px;
  color: var(--green); margin-bottom: 18px;
}
.kit-card h3 { font-family: var(--serif); font-size: 24px; color: var(--navy); margin-bottom: 10px; }
.kit-card p { font-size: 16px; color: var(--muted); margin: 0; line-height: 1.65; }

/* ---------- portal ---------- */
.portal-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 72px; }
.portal-grid p { margin-bottom: 16px; font-size: 17px; }
.check-list { list-style: none; margin-top: 26px; }
.check-list li {
  padding: 12px 0 12px 36px; position: relative; font-size: 16.5px; color: #dfe7ee;
  border-bottom: 1px solid rgba(255,255,255,.09);
}
.check-list li::before {
  content: "✓"; position: absolute; left: 2px; top: 11px;
  color: var(--green); font-weight: 800; font-size: 18px;
}

/* ---------- steps ---------- */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 36px; margin-top: 52px; }
.step-n {
  width: 58px; height: 58px; border-radius: 50%;
  background: var(--green); color: #fff;
  font-family: var(--serif); font-size: 27px; font-weight: 700;
  display: flex; align-items: center; justify-content: center; margin-bottom: 22px;
}
.step h3 { font-family: var(--serif); font-size: 22px; color: var(--navy); margin-bottom: 10px; }
.step p { font-size: 16px; color: var(--muted); margin: 0; line-height: 1.65; }

/* ---------- pricing ---------- */
.pricing-single { max-width: 560px; margin: 52px auto 0; }
.student-note {
  max-width: 560px; margin: 28px auto 0; text-align: center;
  background: var(--green-soft); border: 1px solid #d8e8c4; border-radius: var(--radius);
  padding: 26px 32px; font-size: 16px; color: var(--ink);
}
.student-note .code {
  display: inline-block; font-family: monospace; font-weight: 700; font-size: 15px;
  background: #fff; border: 1px dashed var(--green-dark); border-radius: 6px;
  padding: 3px 12px; margin: 0 4px; letter-spacing: 1px; color: var(--green-dark);
}
.price-card {
  border: 1px solid var(--line); border-radius: var(--radius);
  padding: 50px 46px; background: #fff; display: flex; flex-direction: column;
  transition: box-shadow .2s, transform .2s;
}
.price-card:hover { box-shadow: var(--shadow); transform: translateY(-2px); }
.price-card.featured {
  background: var(--navy); border-color: var(--navy); color: #dfe7ee; position: relative;
  box-shadow: 0 20px 60px rgba(27, 43, 60, 0.25);
}
.price-card .flag {
  position: absolute; top: -17px; left: 50%; transform: translateX(-50%);
  background: var(--green); color: #fff; font-size: 12.5px; font-weight: 800;
  letter-spacing: 1.2px; text-transform: uppercase; padding: 8px 22px; border-radius: 999px;
  white-space: nowrap; box-shadow: 0 4px 14px rgba(94,152,44,.35);
}
.price-card h3 { font-family: var(--serif); font-size: 25px; margin-bottom: 8px; color: var(--navy); }
.price-card.featured h3 { color: #fff; }
.price { font-family: var(--serif); font-size: 58px; font-weight: 700; color: var(--navy); line-height: 1.1; }
.price-card.featured .price { color: #fff; }
.price-card ul { list-style: none; margin: 26px 0 34px; flex: 1; }
.price-card ul li {
  padding: 10px 0 10px 32px; position: relative; font-size: 16px;
  border-bottom: 1px solid var(--line);
}
.price-card.featured ul li { border-color: rgba(255,255,255,.1); color: #c8d4df; }
.price-card ul li::before { content: "✓"; position: absolute; left: 2px; color: var(--green); font-weight: 800; }
.buy-btn { text-align: center; width: 100%; }
.alt-link {
  display: block; text-align: center; margin-top: 16px; font-size: 15px;
  color: var(--muted); text-decoration: none;
}
.alt-link:hover { color: var(--green-dark); text-decoration: underline; }
.price-card.featured .alt-link { color: #9db0bf; }
.fine { font-size: 14px; color: #8a97a3; margin-top: 30px; text-align: center; }

/* ---------- faq ---------- */
.faq-list { margin-top: 44px; }
.faq-list details {
  border: 1px solid var(--line); border-radius: 10px; background: #fff;
  margin-bottom: 14px; overflow: hidden; transition: box-shadow .2s;
}
.faq-list details[open] { box-shadow: var(--shadow); }
.faq-list summary {
  padding: 24px 30px; font-weight: 700; font-size: 17px; color: var(--navy);
  cursor: pointer; list-style: none; display: flex; justify-content: space-between;
  align-items: center; gap: 16px;
}
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::after {
  content: "+"; font-size: 26px; line-height: 1; color: var(--green); font-weight: 400; flex-shrink: 0;
}
.faq-list details[open] summary::after { content: "–"; }
.faq-list details p { padding: 0 30px 26px; color: var(--muted); font-size: 16px; margin: 0; line-height: 1.7; }

/* ---------- cta band ---------- */
.cta-band { background: var(--navy-deep); text-align: center; padding: 120px 0; }
.cta-band h2 { color: #fff; margin-bottom: 20px; }
.cta-band p { color: #a9b8c6; font-size: 19px; max-width: 36em; margin: 0 auto 44px; }
.cta-band .hero-ctas { margin: 0; }

/* ---------- footer ---------- */
footer { background: #0b141d; color: #7d8fa1; padding: 46px 0 38px; font-size: 14.5px; text-align: center; }
footer a { color: #7d8fa1; text-decoration: none; }
footer a:hover { color: #fff; }

/* ---------- responsive ---------- */
@media (max-width: 900px) {
  .section { padding: 76px 0; }
  .hero { padding: 88px 0 72px; }
  .audience, .kit-grid, .pricing, .portal-grid, .steps { grid-template-columns: 1fr; }
  .portal-grid { gap: 52px; }
  .proof-inner { grid-template-columns: 1fr; gap: 0; padding-top: 12px; padding-bottom: 12px; }
  .proof-item { padding: 18px 12px; }
  .proof-item + .proof-item { border-left: none; border-top: 1px solid rgba(255,255,255,.12); }
  .hero-ctas .btn { width: 100%; text-align: center; }
  .brand-name { display: none; }
  .brand-divider { display: none; }
  .price-card { padding: 42px 34px; }
}